Hi, I'm Juby “the hands behind every knot”.
Knitty Knots is a tiny, homegrown studio based in UAE. Just me, a hook, and a basket full of organic cotton yarn.
If you’d told me a few years ago that I’d be running a toy brand, I wouldn’t have believed you. I’m an Indian IT engineer by degree, a photographer by heart, and now a full-time toymaker.
I learned my very first stitch from my mom. She taught me the baby steps, I took it from there, and I never really put the hook down. Today, every single piece in this shop is made entirely by me, from my own original patterns. No two are exactly alike, because no two are machine-made.
I design, I crochet, I stuff, I stitch the little smiles all by hand.
Why I only use organic cotton?
Because these toys end up in the safest place in a baby’s arms, in a toddler’s bed, right next to their cheek. I wanted yarn that’s soft, breathable, chemical-free, and kind to the planet. So I only use certified organic cotton.
Knitty Knots isn’t about mass-produced toys. It’s about slow-made friends that come with stories like Daisy the Duck and her Moonlight Wish. Toys that are meant to be held, loved, washed, and eventually passed down.
Thank you for being here and for supporting a small, handmade dream.
Love,
Juby
Founder, Designer & Maker
Knitty Knots UAE